Head of App Aquisition

Are you a marketing professional looking to enhance your career in the trillion-dollar travel industry and help build the next-generation accommodation booking platform?

Vio.com believes that travel is the one thing that opens minds to new ideas, cultures, and ways of thinking. Our mission is to get every traveller in the world the best accommodation deal. From adventure travel and backpacking to honeymoons and family vacations, we deeply care so that every traveller can make the best-informed accommodation choice at the absolute best conditions for every trip.

To further our goal of marketing the best deals globally, we are looking for a seasoned professional to lead our app acquisition efforts. If you have a proven track record in scaling app acquisition campaigns and building high-performing teams, this is your opportunity to play a pivotal role in shaping the future of the travel industry and becoming a key player in the company’s journey to global leadership. Experience in intent-driven industries like travel is highly desirable due to the nuanced marketing strategies they demand.

This hands-on leadership role requires deep expertise in app acquisition, data analysis, the ability to effectively navigate in a privacy-led environment and scaling campaigns across multiple markets.

This role is critical in driving growth and positioning the company as a leader in its space by ensuring that our marketing efforts are scalable, innovative, and aligned with our mission to deliver value to our customers.

What you will do:

• Lead, mentor and grow a lean, high-performing app acquisition team while also remaining hands-on to kickstart initiatives, troubleshoot challenges, and drive innovation.
• Develop and execute a comprehensive app acquisition strategy aligned with the company’s ambitious growth objectives.
• Identify opportunities for growth through testing, creative variations, and bidding strategies.
• Utilize marketing technology and data analytics to optimize campaign performance.
• Leverage data and attribution platforms like Appsflyer to monitor and improve performance.
• Stay ahead of industry trends and emerging technologies to identify new growth opportunities.
• Collaborate with cross-functional teams, including brand and app development to ensure alignment of marketing efforts with broader business initiatives.
• Run A/B tests and experiment with new strategies to unlock growth opportunities.

The team: 

You'll be leading the App acquisition team, which consists of marketing and data analysts, and closely collaborating with the Brand and Product teams.

Who you are:

• Senior performance marketing expert, with a focus on mobile app acquisition.
• You have a proven track record of scaling paid acquisition campaigns across multiple channels and geographies, owning significant marketing budgets.
• Industry experience in intent-driven sectors like travel, e-commerce, or similar verticals is highly preferred.
• You have hands-on expertise with major acquisition channels (e.g., Google Ads, Meta, TikTok, Apple Search Ads, Moloco, etc.)
• You have hands-on experience of navigating in a privacy-led era.
• You are proficient with mobile attribution platforms like Appsflyer or similar tools.
• You have expertise in leveraging analytics tools to measure campaign effectiveness, optimize performance, and drive growth.
• You are aware of different attribution / measurement methodologies and have a track record applying them in practice.
• You have strong analytical skills, enabling you to dive deep into the data to guide strategy or prioritization decisions.
• You are fluent in English.
• Ability to work effectively with C-suite executives, cross-functional teams, and external partners.
• Experience in startup/fast-paced environments is a plus.
• You are comfortable using SQL and BI Tools (Looker)

Why join us now?

• We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;
• The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 3 million installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;
• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;
• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.

Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

What we offer: 

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
• A great compensation package, perks and benefits (including significant stock appreciation rights);
• Flexible time off (take as many holidays as you need) and a chance to work remotely;
• You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
• We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
• We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
• A budget for your dream home office;
• Access to free mental health support via OpenUp.

We encourage people from all ethnic groups, genders, sexuality, ages and abilities to apply. If this job description resonates with you, we want to hear from you! 

Please note: Although this role is remote-friendly, we are only considering candidates based in GMT-/+4 timezones to optimise team and work alignment

Blog posts worth reading

• Our Core Values and What they Mean to our People
• Our Company Core Values
• What we Celebrate at Vio.com
• Our Rebrand

Follow us on Instagram to see what life at Vio.com looks like!