Marketing Strategist

About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About the Role

Dotdigital is seeking a Marketing Strategist to join our Professional Services team in the Americas region. The Marketing Strategist should have a strong background in digital marketing, including email and SMS, and experience analyzing results (deliverability metrics, open/click-through/conversion rates, list quality and ROI) to help clients gain insight into their business and customer behaviors. The Marketing Strategist should be able to identify strengths and weaknesses of current marketing campaigns and provide creative recommendations to improve results.

If you are a highly motivated email marketer who enjoys working one-on-one with customers and is also comfortable in front of an audience, we would love to hear from you.

Key Responsibilities include helping Dotdigital customers achieve success by…

• Understanding their unique goals
• Driving high-level marketing strategies
• Identifying new programs to implement with detailed plans
• Building, testing and optimizing campaigns
• Tracking and Reporting Results
• Enabling our internal team by sharing leading industry practices
• Collaborate with internal teams to develop presentations for prospects and customers
• Being a thought leader in the space and presenting at internal and external marketing events
• Support PS team in customer engagements

About You

Requirements include:

• 3+ years of email & SMS marketing experience
• Knowledge around customer retention, e-commerce, and email best practices
• Strong analytical skills, ability to derive meaning from email KPIs and A/B testing.
• Experience with an ESP
• BS/BA degree
• Ability to travel occasionally for customer visits and marketing events
• Ability to work in the US without sponsorship

Why Us

Don’t just take our word for it - hear what your future colleagues have to say about working in our team:

“Dotdigital has an extremely positive work culture that encourages collaboration and supports your individual growth. This company has been instrumental in my career's development.” - Brianna, Marketing Strategist

Interview Process

• 15min Screening Call with Team Talent
• 30-minute call with Marketing Strategist team
• 30-minute call with Director of Professional Services
• 1 hr role-play mock presentation
• 30-minute call with General Manager

Some of Our Global Benefits

• Parental leave
• Medical benefits
• Paid sick leave
• Dotdigital day
• Share reward
• Wellbeing reward
• Wellbeing Days
• Loyalty reward

For US-based applicants:
- The US base salary range for this full-time position is $75,000 - $90,000 annually + benefits
- Our salary ranges are determined by role, level and location

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.

Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.