Product Marketing Manager

Meet Cadmus!

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that’s why we’re changing how the world learns!

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment through one powerful platform. Built on rich, student-centric values, Cadmus empowers students to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

Used by students in 50+ countries, Cadmus keeps the fun in the learning experience and takes the stress out of the end goal- assessment. With the average student completing 700+ assessments in their university education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed- because we know everyone learns differently.

Cadmus Mission: A Bold Plan for Global Impact

At Cadmus HQ, we are dedicated to creating a profound impact on our world through the power of education. Working hard in pursuit of an ambitious, world-shaping goal: To provide 1 billion students with access to high-quality education by 2050.

We are seeking an individual with a genuine passion for education, superb writing skills, and highly skilled at coining illuminating content to join our marketing team and champion our brand globally! 

Role Overview: Increase Product Awareness and User Adoption

Reporting directly to the Chief Marketing Officer, the Product Marketing Manager will be responsible for owning the direction and execution of the product marketing strategy to increase value realisation and user benefits of the Cadmus platform across current university customer accounts and the wider prospective university market.

This role would suit a product strategist or marketing professional who has a proven track record of devising compelling and resonating content that results in increased product brand awareness and adoption.

Role Responsibilities

• Product Marketing Strategy: Conceptualise, design, execute, manage and monitor Cadmus’ product marketing strategy to support increased brand awareness, value realisation and user adoption.
• User and Customer Acquisition: Work closely with the sales team to develop effective campaigns and strategies that encourage potential users and customers to adopt our product.
• Lead Generation: Generate leads for the sales team, using a variety of channels to capture leads, such as email marketing, social media, and content marketing.
• Content Generation (written and visual): Develop a quarterly schedule of written product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts, social media posts and thought leadership articles to increase value realisation and new acquisitions.
• Product Feature Campaign Management: Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption.
• Product Placement Strategy: Develop and optimise Cadmus’ product placement strategy, ensuring brand visibility across all university partner websites, higher education websites and industry governing body websites.

Professional Skills and Requirements

• Bachelor’s of Marketing, Communications, Journalism or related discipline 
• Experience in a sophisticated B2B marketing role 
• Successfully created compelling content that engages the target audience, including website copy, product descriptions, blog posts, social media posts, and email marketing
• Exposure to the higher education sector

Personal Attributes

• High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
• Self-starting, solution-orientated individual who can problem solve and take initiative
• Team player who enjoys assisting their teammates and collaborating across departmental projects
• Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
• Highly articulate written and verbal communication skills with an attention to detail
• Genuine passion for education and impacting the world through Cadmus’ company mission

Cadmus Employee Benefits

• A flexible working culture where you have the option to work from Melbourne HQ or remotely
• Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all including the Cadmus team
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A surrounding team of mission-driven individuals who genuinely love what they do
• Equity incentives

Inclusivity: 

At Cadmus, we hire great people from diverse backgrounds making our company stronger. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, or disability status. If you share our values and our enthusiasm for education, you will find a home at Cadmus. 

If you need assistance or accommodations made due to a disability, please let us know.

How to apply: 

Please apply below by the link with your resume, and instead of a cover letter, we would prefer for you to answer a few questions.