SEM Lead

Are you a marketing professional looking to enhance your career in the trillion dollar travel industry and help building the next-generation accommodation booking platform?

Vio.com believes that travel is the one thing that opens minds to new ideas, cultures, and ways of thinking. Our mission is to get every traveller in the world the best accommodation deal. From adventure travel and backpacking to honeymoons and family vacations, we deeply care so that every traveller can make the best-informed accommodation choice at the absolute best conditions for every trip.

To further our goal of marketing the best deals globally, we are looking for a highly skilled and results-driven SEM Lead to drive our paid search strategy and execution at scale. If you have a proven track record in digital marketing and building high-performing teams, this is your opportunity to play a pivotal role in shaping the future of the travel industry and becoming a key player in the company’s journey to global leadership.

This hands-on leadership role requires expertise in search engine marketing campaigns. The scale we offer requires putting your thoughts into further automation, making processes even neater and faster. Imagine making the best out of 100+ accounts, 100+ mln keywords - lots of scale and opportunity you can take advantage of.

This role is critical in driving growth and positioning the company as a leader in its space by ensuring that our marketing efforts are scalable, innovative, and aligned with our mission to deliver value to our customers.

What you will do:

• Lead, mentor and grow a lean, high-performing marketing team while also remaining hands-on to kickstart initiatives, troubleshoot challenges, and drive innovation.
• Develop and implement a comprehensive SEM strategy to achieve business objectives.
• Oversee the setup, management, and optimization of large-scale Google Ads, Microsoft Ads, and other paid search campaigns.
• Manage millions of keywords effectively, using automation tools and scripts to streamline processes.
• Conduct A/B tests for ad copy, landing pages, and bidding strategies to drive continuous improvement.
• Utilize marketing technology and data analytics to optimize campaign performance.
• Leverage advanced tools and platforms like Google Ads Editor, SA360, scripts, and bid management to manage campaigns efficiently.
• Explore and implement AI-driven solutions to enhance campaign performance.

The team: 

You'll be leading the SEM team, which consists of marketing and data analysts, and closely collaborating with the Brand and Product teams.

Who you are:

• You have 5+ years of experience in senior marketing roles, preferably in travel - using data to drive strategy and business & marketing decisions.
• You have a proven track record of profitably scaling paid acquisition campaigns across multiple channels and geographies, owning significant marketing budgets.
• You are an expert in Google Ads, Microsoft Ads, and other PPC platforms.
• You have expertise in leveraging analytics tools to measure campaign effectiveness, optimize performance, and drive growth.
• You are an active, curious, innovative person with can-do attitude and growth mindset.
• You have a background in technology, or data-driven decision-making to effectively collaborate with cross-functional teams and leverage data & technology for marketing optimization and automation
• You are detail-oriented, thorough, and precise.
• You have strong analytical skills, enabling you to dive deep into the data to guide strategy or prioritization decisions.
• You are fluent in English.
• Experience in startup/fast-paced environments is a plus.
• You are comfortable using SQL and BI Tools (Looker)
  

Why join us now?

• We are one of the fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2022, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;
• The mobile applications (iOS and Android) we launched in 2023 are already a big success in the US, and we are aiming at 10M global app installs by the end of 2024, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;
• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;
• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.

Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

What we offer: 

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
• A great compensation package, perks and benefits (including significant stock appreciation rights);
• Flexible time off (take as many holidays as you need) and a chance to work remotely;
• You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
• We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
• We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
• A budget for your dream home office;
• Access to free mental health support via OpenUp.

Please note: Although this role is remote, we are only considering candidates based in GMT-/+4 timezones to optimise team and work alignment

Blog posts worth reading: 

• Our hiring process
• How we survived the Covid Crises as a Travel Startup 
• Why we offer Share Appreciation Rights 
• Our Rebrand 

Follow us on Instagram to see what life at Vio.com looks like!