We are growing. And we need the right social storyteller to help us grow more.
As founder of Transcend Health Group, neurologist Dr. Ryan Williamson's vision is to help individuals live a longer, deeper, more impactful life by taking control of their health and overall well-being. We are searching for a Copywriter + Creative Marketing Specialist for our social media channels to help us achieve this vision.
We speak to our audience of professional Millennial men and women who are waking up to the idea that long-term health needs to be on their radar - today! Dr. Williamson’s mission is to de-mystify — but not dumb down — the evidence-based, practical strategies for people to live a longer, more meaningful life. His audience and offerings are growing, his new book will be published this fall — and there is a backload of content (video and written) to get this message out to those who need to hear it. We just need the right creative partner to help us tell it.
This contract position is interviewing immediately, with a flexible start date. Our budget for this position is $4,000 per month, with the expectation that this will be approximately 20-25 hours per week. The candidate will need to reside in North America and be available for meetings and collaboration during the USA/Eastern Time zone.
Our Social channels are: Instagram | LinkedIn | YouTube | Facebook
Our core values are: Integrity | Service | Education | Love | Community
POSITION DUTIES
Our Copywriter + Creative Marketing Specialist will help us grow our brand and hit our 2025 goals. Your top priorities will be growing our engaged audience, driving leads into our funnels, and converting them to our paid offerings.
Social Content Creation & Engagement
- Translate our overall marketing strategy and promotional schedule into channel strategies for Instagram, LinkedIn, and YouTube
- Implement the strategy by creating high-impact graphics, reels, captions and CTAs that support our promotions and use channel trends/best practices
- Create captions that resonate deeply with our avatar while deftly navigating how to represent medical and health information properly, and steering clear of content/wording that would create liability for the business
- Implement a lead-gen and nurture strategy through ManyChat
- Create compelling social graphics in Canva, adhering to our brand guidelines
- Edit video into reels and video shorts (including captions)
- Schedule all social media
- Engage with comments and DM’s to drive engagement and conversions
Copywriting
- Write weekly email newsletter
- Write (and/or refresh) promotional emails and other launch-related content as needed
- Experiment with CTAs, format and other optimizations to improve opens/clicks and other engagement metrics
Meetings, Management & Metrics
- Track all work in ClickUp, so your progress is transparent to the team
- Attend weekly meetings with the team/Marketing Director
- Track weekly metrics and review regularly for ways to continually optimize
WHAT SUCCESS LOOKS LIKE IN THIS ROLE
- Your deliverables are implemented on time, with minimal revisions needed.
- Your deliverables capture our founder’s voice/tone, and align with brand guidelines. This includes the ability to convey medical terminology appropriately and use a conversational, but not too casual, tone.
- You successfully navigate comments and DM’s appropriately, avoiding content/conversations that create liability for the business.
- You clearly communicate your progress, challenges, and any required support.
- Your data-driven approach means metrics continue to improve over time.
QUALIFICATIONS
- 1+ years of demonstrated experience creating social media for B2C service brands (graphics, video editing and captions)
- A background in healthcare or familiarity with medical terminology, strongly preferred
- Track record of hitting deadlines with minimal errors or re-work
- A strong sense of responsibility and ownership of your work
- A willingness to dig in and figure things out and to speak up when you need support or require more details to complete your work
- High emotional intelligence, strong active listening skills and ability to maintain professional boundaries
- Strong WIFI, up-to-date computer, microphone and audio equipment
- Good attention to detail and a no-task-too-small mentality
HOW TO APPLY
This is an exciting opportunity to join a small business with inspiring values and a real focus on the benefit of others. We care deeply about our work and each other. If you feel aligned with this, please apply here.