We are a rapidly growing company at the forefront of innovation in the EdTech industry. Our team is dedicated to shaping the future of education through groundbreaking products and services.
We are looking for a proactive Product Marketing Manager to drive the creation and optimization of web2app funnels for our new EdTech products. This role involves designing and building funnels using a funnel builder tool, ensuring both their visual appeal and functionality. You will also be responsible for conducting A/B tests to enhance performance and maximize conversion rates across web and mobile platforms. The ideal candidate should have a strong analytical mindset, a keen eye for design, and experience in developing marketing funnels that deliver measurable growth.
Main Responsibilities:
- Develop and implement web-to-app funnel strategies to drive user acquisition and engagement for new EdTech products.
- Design, build, and optimise web-to-app funnels using funnel-building tools, ensuring seamless user experience across platforms.
- Conduct A/B testing and other experiments to identify opportunities for improving funnel performance and conversion rates.
- Collaborate with Product, Marketing, Design and Content teams to align funnel strategies with overall product and marketing goals.
- Analyse user behaviour and funnel performance data to provide insights and recommendations for continuous improvement.
- Manage and maintain the visual and functional aspects of web and mobile funnels to ensure consistent branding and messaging.
- Monitor key metrics, prepare performance reports, and communicate results and findings to stakeholders.
- Stay up-to-date with industry trends and best practices in web-to-app marketing to inform strategy and execution.
Hard skills:
- Funnel Building and Optimization: Proficiency in designing and building web-to-app funnels using tools like Unbounce, ClickFunnels, or similar platforms.
- A/B Testing and Experimentation: Strong experience with A/B testing, multivariate testing, and data-driven decision-making to optimize user journeys.
- Data Analysis and Reporting: Advanced skills in using analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to track performance, interpret data, and generate actionable insights.
- User Experience (UX) and Conversion Rate Optimization (CRO): Understanding of UX principles and CRO techniques to enhance funnel performance and user engagement.
- Market Research and Competitor Analysis: Ability to conduct market research and competitor analysis to identify trends, opportunities, and best practices in web-to-app conversion.
Soft skills:
- Analytical Thinking: Strong ability to analyse data, identify patterns, and draw insights to inform strategic decisions and optimise funnel performance.
- Creative Problem Solving: Innovative mindset to develop and test new ideas, approaches, and solutions to improve conversion rates and user engagement.
- Collaboration and Teamwork: Excellent interpersonal skills to work effectively with cross-functional teams, including Product, Growth, Content, and Design.
- Communication Skills: Strong written and verbal communication skills to convey complex data insights and strategies clearly to stakeholders at all levels.
- Attention to Detail: High level of accuracy and attention to detail to ensure all aspects of the funnel—from design to functionality—are thoroughly optimized.
- Adaptability and Flexibility: Ability to adapt quickly to changing priorities, market dynamics, and new technologies in a fast-paced environment.
- Project Management: Strong organizational and time-management skills to handle multiple projects simultaneously and meet tight deadlines.
- User-Centric Mindset: Deep understanding of user behavior and empathy for user needs to create engaging and effective web-to-app experiences.
Why You'll Love Working With Us:
- Impactful Work: Your contributions will directly shape the future of our company.
- Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
- Freedom: flexible role based either remotely or hybrid from one of our offices in Cyprus, Poland.
- Health: we offer Health Insurance package for hybrid mode (Cyprus, Poland) and health corner in the Cyprus office.
- AI solutions: GPT Chat bot/ Chat GPT subscription and other tools.
- Wealth: we offer a competitive salary.
- Balance: flexible paid time off, you get 21 days of annual leave + 10 bank holidays.
- Collaborative Culture: Work alongside passionate professionals who are as driven as you are.